Get WhatsApp Business API with Brillion1

The WhatsApp Business API is a powerful tool introduced by Meta in 2018 to enable businesses to integrate WhatsApp’s messaging capabilities with their existing systems. This API allows businesses to communicate effectively, automate workflows, and scale customer interactions globally.

Brillion1 provides businesses with robust tools to leverage WhatsApp Business API for:

• Automating Messages: Streamline communication with pre-configured templates and workflows.
• Bulk Message Campaigns: Send personalized notifications to up to 100,000 contacts daily.
• Multi-Agent Access: Share access across multiple team members seamlessly.
• Analytics and Insights: Track campaign performance and agent efficiency.

Both the WhatsApp Business App and WhatsApp Business API cater to different business needs. Here’s a quick comparison:

Feature	WhatsApp Business App	WhatsApp Business API
Automated Messages	Not available	Available with advanced workflows
Bulk Notifications	Limited to 256 contacts	Up to 100,000 contacts daily
Multi-Agent Access	Single login only	Accessible to multiple agents
Analytics	Not available	Comprehensive insights
Integration with CRMs	Limited or none	Seamless integration with 200+ tools

• Verification: Businesses using WhatsApp Business API can apply for green tick verification.
• Device Access: The API allows multi-user access, unlike the single-device limitation of the app.
• Automation: Advanced automation features are exclusive to the API.
• Scalability: The API supports large-scale communication needs, making it ideal for mid to large-scale businesses.

Understanding the pricing structure for WhatsApp Business API messages is crucial for budgeting and planning your campaigns effectively. With Brillion1, the pricing is transparent and aligned with industry standards.

• Utility Messages: Non-promotional messages like order confirmations, shipping updates, etc.
• Transactional Messages: Used to share requested information, like OTPs or service updates.
• Marketing Messages: Promotional messages for products, services, or offers.
• Authentication Messages: For secure login or verification processes (e.g., 2FA).

• Session Messages: Messages exchanged within a 24-hour customer-initiated session, typically cost-efficient.
• Template Messages: Sent outside the 24-hour window, priced based on type and region.
• Country-Based Pricing: Varies by recipient region.
• Volume Discounts: High-volume users may qualify for discounts.

• Cost Efficiency: Competitive pricing tailored to your business scale.
• Detailed Billing: Clear breakdown of costs to track your spending.
• Support: Dedicated customer support to help optimize your messaging strategy.

The most significant change in the WhatsApp Business price is that all inbound conversations will be free starting November 1, 2024.

• November 1, 2024: All inbound conversations will be free within the customer service window.
• February 1, 2025: International authentication rates will expand to seven new markets.
• April 1, 2025: Template messages will be priced per message, not conversation.

With the new WhatsApp pricing update, only outbound message templates will cost you money. So, if you send a message that’s not a template, you’re not charged for it, which can help you reduce costs and have more control over your budget.

With Brillion1, setting up your WhatsApp Business API is easier than ever. Empower your business with advanced messaging, streamlined workflows, and actionable insights. Contact us today to transform your customer interactions!